Practical writing on the business side of video — pricing, contracts, crew, and workflow. No fluff, no "content marketing." Things we'd tell a friend starting a studio.
Day rates vs. project rates, the overhead multiplier most freelancers skip, and why your "good enough" number is probably 30% low.
Real ranges by production tier — and what actually moves the number, from crew size to usage rights. Written for clients; useful for quoting.
The industry's most quietly profitable contract clause, what a "round" actually means, and the script for billing round four without losing the client.
W-9s before day one, the $600 threshold, contractor vs. employee lines, and January-you thanking September-you.
The lead-to-delivery pipeline we see in healthy studios, and where jobs actually die (hint: it's the handoffs, not the shoots).
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