Cutvey didn't start as a startup idea. It started as a production company's Friday-night problem.
Our founder, Vipul Bindra, has spent over fifteen years running Bindra Productions — an Orlando-based company producing commercials, brand videos, and documentaries for brands and agencies nationwide, with a 120+ person crew network and over a million dollars in owned equipment. Which is a nice way of saying: he has personally lived every operational headache this industry produces.
The stack at a working production company looks the same almost everywhere. One tool for leads and proposals. Another for call sheets. Another for review links. Another for invoices. Another for delivery. None of them talk to each other, so the connective tissue is a person — copying a client's name into a fourth system, checking whether the approval in one app means the invoice in another can go out, hunting for the version the client actually signed off on.
At some point the question stopped being "which tool should we add?" and became "why does this thread not exist anywhere?" A lead becomes a proposal. A signed proposal becomes a deposit and a project. An approved cut becomes a final invoice. A paid invoice releases the files. That's the business. It's one thread. Cutvey is that thread, built as software.
Every feature in Cutvey earned its place on a real production before it shipped. Call sheets carry weather because crews check the sky, not a dashboard. Delivery waits for final payment because we've all released files on a promise and regretted it. Revision rounds bill automatically because "just one more small change" is the most expensive sentence in post-production. The unglamorous features — W-9 tracking, COI expiry alerts, music license logs — are in here precisely because nobody builds them, and everybody needs them in March.
We'd rather ship the feature that saves a producer's Tuesday than the one that demos well. That bias shows up everywhere: clients never need accounts, the defaults work before you customize anything, and your data exports with one click because it's yours.
The roadmap is public inside the product, and customers vote on it. The direction is simple: keep deepening every phase of the lifecycle until a production company of any size — one freelancer or a fifty-person studio — can run its entire operation on Cutvey and spend the reclaimed hours on the work itself.
Cutvey is headquartered in Orlando, Florida. The fastest way to reach us is the contact form or contact@cutvey.com — a human reads both.
"Software for this industry keeps getting built by people who've never waited on a COI at 6 AM or re-cut a spot because feedback came in over a phone call. We've done both. That's the difference."
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